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About This Document: HighBeam Research Article: Levi roots: still music to the ears of its branded partners: from Dragons' Den to a [pounds sterling]30m food and drink empire, Levi Roots' Reggae Reggae brand keeps on expanding. But is it overextending itself? Vince Bamford reports.(BRAND EXTENSIONS). By: Bamford, Vince. Published on 10/29/2011

Categories: DocStore > Periodicals > Business & Economics
Tags: Levi roots: still music to the ears o..., Levi Roots' Reggae Reggae brand keeps..., Grocer, Bamford, Vince, 10 29 2011, Magazines, Industry magazines, Food Industry magazines, journal articles, news articles

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Levi roots: still music to the ears of its branded partners: from Dragons' Den to a [pounds sterling]30m food and drink empire, Levi Roots' Reggae Reggae brand keeps on expanding. But is it overextend

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Levi roots: still music to the

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